By Lilli Moore
Portland Gear, the clothing company based in Portland, Oregon launched its pride collection on June 1st with excitement. The company has made large efforts with pride month collections in the past, and have a giveback campaign of profits planned for the Portland pride festival this summer in July.
The company posted a blog post about Pride month and the specialty it is in Portland, saying,
“In the vibrant city of Portland, Oregon, Pride Month holds a special significance, as the community comes alive with events and activities that promote inclusivity, education, and awareness.”
Image from Portland Gears Website.
Along with dropping the collection, and posting it on Instagram, Portland Gear made an extra post on Instagram titled, “Why we’ll never stop making a pride collection,” which included a message from the team. The message included words about the changing political climate in Portland, and how it is necessary to show support and spark conversations about Pride. While this campaign is positive public relations, it is easy to tell the Pride collection and statements go hand in hand with the company’s mission and beliefs. The statements seem genuine, rather than simply act supportive. Including statements and giveback programs, Portland Gear is a company that is doing a good job of showing support and ensuring Pride.
What do you think about Portland Gears Pride collection?